01 Where it slips
You fold on price
The buyer pushes back once, and you reach for a discount before you have defended the value even once. One 10% concession on a £20k deal is £2,000 gone in a sentence.
● For reps and founders who sell
Online sales training you do out loud.
A realistic AI buyer, every response scored, weak moments fixed — before the deal that matters.
ClosePractice AI puts you on a practice call with a buyer built around what you sell. You handle the call out loud, every response is scored, and your weak moments are exposed and repaired before your next real deal.
One payment · no subscription · calls never expire
Practice only, never live call assistance
Calls built around what you actually sell
Voice practice and response scoring
Raw uploads and audio temporary by default
Practice call · Preview
Practice call in progress
Exchange 4 of up to 8 · Price objection
Exchange 4 of up to 8 · Price objection
You're coming in 30% higher than the other quote. Why shouldn't we just go with them?
Your response, out loud
Exchange 4 · Price objection
68You held the price without getting defensive.
Anchor to the cost of the problem — what does waiting cost them?
Closing readiness
4287
Close-readyNo magic scripts. No lines fed to you live. Just sharper call skills for the deals you actually work.
01 The cost of winging it
The real cost is not the call. It is the deal you lose.
A bad sales call does not just cost you 30 minutes.
It can cost you the deal. It can cost you the commission. It can cost you the quarter. It can cost you the pipeline you spent months building.
Most reps only count the cost of practising. They never count the cost of rehearsing on live buyers.
£ Deal risk calculator
£45,000
+15%
5 / 10
Riding on how you handle calls over the next 12 months:
£3,375
That is roughly £18 a day left to chance — and about 34× the cost of practising properly with Serious Closer.
Two weeks is enough for a full practise–score–fix cycle before the real thing.
An estimate based on your own numbers — not a promise of outcomes.
02 Where deals are lost
You may have the best product and still lose the deal on the call.
02 Where it slips
You wing objections
“We’re happy with our current supplier” lands, and you improvise a different answer every time. Lose one deal a quarter to a fumbled objection and you are four deals down a year.
03 Where it slips
You talk past the close
The buyer was ready. You kept pitching, and the moment quietly passed with a “let me think about it”. Deals that stall there mostly die there.
04 Where it slips
Someone else sounds sharper
Not a better product — better delivery. Tighter discovery, calmer negotiation. They rehearsed the conversation you improvised, and they win the deal.
● While you hesitate
Your competitors are not just prospecting. They are rehearsing.
While most reps dial in and hope momentum carries them, the top performers are practising the exact conversations that decide deals.
They are hearing their own price defence out loud. They are drilling the objections they keep losing to. They are walking into calls knowing where they stand.
The question is simple: do you want to rehearse the hard moments, or improvise them on a live deal?
Practice call · Preview
Practice call in progress
Exchange 4 of up to 8 · Price objection
Exchange 4 of up to 8 · Price objection
You're coming in 30% higher than the other quote. Why shouldn't we just go with them?
Your response, out loud
Exchange 4 · Price objection
68You held the price without getting defensive.
Anchor to the cost of the problem — what does waiting cost them?
Closing readiness
4287
Close-readyA practice call, mid-session
03 How it works
Set up the call. Practise out loud. Fix the weak responses.
Sales context analysed
The objections you will actually face
01 SET UP
Describe what you sell
About 3 minutes. Give ClosePractice AI your product, price point, market and the objections you keep hearing — the AI buyer now pushes back the way your real prospects do.
Turn 4 of 8
01:42 / 03:00
02 PRACTISE
Take the call
About 10 minutes. Discovery, objection handling, closing or price negotiation — pick the call type and difficulty, then handle it out loud, because real deals are spoken, not typed.
74Call-ready
Weak spot: conceded on price early
03 SCORE
Get scored
Minutes after you hang up, every response is scored for discovery quality, objection handling, value framing and how you move the deal forward.
“We could probably do something on price…”
“…priced against what the problem costs you every quarter.”
Saved to objection bank
04 IMPROVE
Improve and save
Weak responses are rebuilt into sharper, calmer versions that still sound like you — saved to your objection bank, ready before the next real call.
04 Live comparison
See what the buyer actually hears.
“We like it, but the price is just too high for us right now.”
✕ From your call transcript · Turn 3
“I completely understand, price is definitely important. We do have some flexibility there, so I could look at getting you a discount. Would that help get this over the line?”
What the buyer hears
- Instant discount — the price was never real.
- No defence of the value.
- No question about what “too high” actually means.
- The next negotiation starts even lower.
- Sounds like every other rep.
✓ Suggested stronger response
“Before we talk numbers — when you say too high, is that against your budget, or against what you expected it to be worth? Because if it solves the pipeline problem we scoped, it pays for itself well within the year. If the value case isn’t landing yet, let’s fix that first — a discount won’t.”
Verify before using: “pays for itself well within the year” — confirm it matches your real numbers before you rehearse it.
What the buyer hears
- Diagnoses before conceding.
- Defends the value, calmly.
- Reframes price against the problem.
- Keeps control of the negotiation.
- Sounds like someone who believes the price.
This is the difference between knowing your pitch and closing under pressure.
Rebuilt from your own product and pricing — nothing invented.
05 Readiness score
Know your closing readiness before the buyer does.
Most reps only find out where their calls leak after the discount is given and the deal has slipped. You find out before.
ClosePractice AI gives you a closing-readiness score out of 100, so you can see whether your call skills are strong enough before real revenue is on the line.
0–44: Not close-ready
Your responses are likely unstructured, generic or too quick to concede.
45–64: Developing
You know your product, but your responses need better structure and stronger value framing.
65–79: Close-ready
You are close, but there are still moments that could cost you a competitive deal.
80–100: Top performer
Your responses are structured, calm under pressure and consistently move the deal forward.
4287/ 100
Ready to closeBy competency
Discovery depth88
Objection handling82
Price negotiation79
06 What you get
Everything you need to stop rehearsing on live buyers.
Calls built on your real deals
Stop practising generic scripts. Your calls are built from your product, price point, market and the objections you really hear.
A buyer that fights back
An AI buyer with a role, an industry and a reason to say no — the pushback a good manager would role-play, available at any hour.
Pressure that feels familiar
Handle discovery, objections, pricing and the close out loud, so the real call is never your first take.
Every response scored
See which responses win buyers over and which quietly kill deals — the read a sales manager gives after ten ride-alongs, on every call.
Weak moments rewritten
Turn folds and fumbles into sharper, calmer responses that still sound like you.
Know what to drill next
Your report names the gaps and the top three fixes, so your practice time goes exactly where your deals leak.
An objection bank you keep
Your strongest responses, organised by the objections you hear most — yours forever, no subscription.
A readiness score, not a feeling
A full breakdown of your score, your strengths and the bottom line — before your next real call.
07 A filter, not a pitch
Built for people who carry a number.
✓ This is for you if
- You have real deals in play and a quota to hit.
- You know your product cold, but the close still slips away.
- You get defensive or discount too fast when price comes up.
- You keep hearing the same objections and improvising the answers.
- You are a founder doing sales without ever being trained for it.
- You want to sound calmer, sharper and more in control on calls.
- You want to know you are ready before revenue is on the line.
✕ This is not for you if
- You want magic scripts that close anyone.
- You want to mislead buyers.
- You are not willing to practise.
- You are happy winging every call.
- You do not care whether the deal closes.
08 The honest comparison
Scripts help you feel prepared. ClosePractice AI shows you if you can close.
Built around what you actually sell
- Generic sales training
- Script libraries — Generic templates
- Live AI copilots
- ClosePractice AI
Spoken practice under pressure
- Generic sales training
- Script libraries — Reading, not rehearsing
- Live AI copilots
- ClosePractice AI
Closing-readiness score out of 100
- Generic sales training
- Script libraries
- Live AI copilots
- ClosePractice AI
Weak responses exposed and repaired
- Generic sales training
- Script libraries — Tips without fixes
- Live AI copilots
- ClosePractice AI
Ethical, practice-only use
- Generic sales training
- Script libraries
- Live AI copilots — Built to feed you lines live
- ClosePractice AI
Response bank saved by objection
- Generic sales training
- Script libraries
- Live AI copilots
- ClosePractice AI
One payment, no subscription, no expiry
- Generic sales training — Per-seat contracts
- Script libraries — Monthly subscriptions
- Live AI copilots — Monthly subscriptions
- ClosePractice AI
Σ The maths
What this replaces — and what you'd pay elsewhere.
- Coach-grade feedback on every responseA sales coach typically charges £150–300 an hour
- Realistic buyer role-play, on demandRole-play workshops run £500+ a seat — one afternoon, once
- An objection response bank you keepHours of your manager's time, if you can ever book them
- A closing-readiness score and gap planThe ride-along review that never gets scheduled
Everything here: from £59. One payment.
Coaching-grade practice without the coach's day rate — and without rehearsing on live pipeline.
◆ The risk maths
The riskiest option is your next unrehearsed real call.
A practice call costs a fixed amount and can be repeated until you get it right. A real call cannot.
- One payment — no subscription, ever
- Your practice calls never expire
- 14-day full refund if you haven't started a call
- First call scored minutes after you hang up
- Raw audio deleted after transcription
£ Value anchoring
Choose how seriously you want to practise.
We build a realistic buyer around what you sell, then run the call the way that buyer would — as many times as your package includes.
One payment. No subscription. No expiry — your practice calls are yours until you use them, on one deal or across your whole pipeline.
- Built from your product and pricing
- Voice-led, like a real call
- Readiness score and gap priorities
- Objection bank you keep
Everything in the stack above is included in every package — the tiers differ only in how many practice calls you get.
Deal Maker
For enterprise deals and high-stakes negotiations.
6 full practice calls
4–8 turns · about 5–10 minutes · every response scored and rewritten
- Premium final readiness report
£3one-time · no expiry
£0.50 per practice call
Serious Closer
Best for reps drilling every stage of the deal.
4 full practice calls
4–8 turns · about 5–10 minutes · every response scored and rewritten
£2one-time · no expiry
£0.50 per practice call
Call Sprint
Best for a big call coming up soon.
2 full practice calls
4–8 turns · about 5–10 minutes · every response scored and rewritten
£1one-time · no expiry
£0.50 per practice call
Every package includes
- Sales-context analysis that tailors every call to what you sell
- Every response scored, with rewrites that still sound like you
- Closing-readiness score and gap priorities after each call
- An objection bank of your strongest responses, organised by objection
Training a whole team?
Seats from £49/month with pooled practice calls, a manager dashboard with per-rep scores, and zero setup for your reps.
? Objections, answered
Still deciding? These are the questions everyone asks.
Maximum context upload
10 MB and 5 pages
Maximum scenario brief
12,000 cleaned characters
Raw data retention
Delete raw uploads and audio within 24 hours by default
Is this just generic AI sales training?
No. The calls are built from what you actually sell — your product, pricing, market and the objections you really hear — and every response is scored against that context, not a generic script.
Why not just role-play with ChatGPT for free?
You can, and it will chat with you. What it will not do is hold a consistent buyer persona under pressure, make you answer out loud, score every response against what you sell, or track your readiness call over call. Reading a good answer and delivering it to a hostile buyer are different skills — only one closes deals.
Will the AI buyer actually sound like my buyers?
The buyer is built from what you tell us about your product, price point, market and the objections you keep hearing — so it pushes back the way your prospects do, not like a generic script. If your deals stall on budget sign-off, that is exactly what you will rehearse.
Why not just practise on real calls?
Because live pipeline is the most expensive rehearsal space there is. Every experiment on a real buyer risks a real deal. Practise the hard moments where a fumble costs nothing, then spend your real calls closing.
Will it feed me lines on live calls?
No. ClosePractice AI is practice-only, never a live call assistant. You rehearse the hard moments before the call so you do not need feeding during it.
Can I use it if my big call is tomorrow?
Yes. Set up what you sell, run one practice call at the stage that worries you most — pricing, objections or the close — then drill the fixes that raise your score fastest.
What if I am already experienced?
Experienced reps usually have the knowledge but drift into autopilot — soft discovery, early discounts, long pitches. Scoring every response exposes the habits you can no longer hear yourself doing.
Does it work for what I sell?
Yes. Because the calls are generated from your own product, price point and market, it adapts to SaaS, services and everything between — from SDR cold calls to enterprise negotiations.
What score should I aim for?
Aim for 80 or above — that is the “Top performer” band. Below that, there may still be moments in your calls that could cost you a competitive deal.
Do my practice calls expire?
No. You pay once and your practice calls are yours until you use them. Drill one make-or-break negotiation five times, or five different call types once.
Why one-off packages instead of a subscription?
Because practice has a job to do. You buy a block of calls, drill until the weak moments are fixed, and stop paying. No dead subscription quietly billing you between deals.
Do you offer refunds?
Yes — a full refund within 14 days of purchase if you haven't started a practice call, self-serve from your dashboard to your original payment method. Once you start your first call the package is in use, so start with the smallest package if you are unsure — calls never expire, so nothing you buy is wasted.
Is my information private?
Yes. Voice recordings are transcribed and the raw audio is deleted immediately. Raw uploads are deleted within 24 hours by default. Your practice is private — nothing is shared or public.
→ Go deeper
Practise the exact moment your deals wobble.
- Sales call practice
Rehearse discovery, demos, objections, negotiation and closing — one stage at a time or as a complete call.
- Sales role play
How to set up a realistic AI buyer with credible priorities, doubts and permission to push back.
- Sales objections library
Diagnose price, timing, authority and competitor objections — and practise the follow-up, not just the first answer.
- Training for account executives
A practice path that follows the work of a B2B AE, from first discovery question to a dated close.
Your next real call is either practice — or it counts.
- A buyer that fights back, built around what you sell
- Every response scored, weak moments fixed
- One payment, no subscription, calls never expire
Practice only · every response scored like a tough sales manager would
I’ll keep winging it.